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Affiliate Marketing
Affiliate Marketing widens the scope of your internet presence
by encouraging other websites to become advocates for your services, increasing
your online exposure and improving the efficiency of your advertising spend.
Affiliate marketing is based purely on results, so it’s the only online channel
that doesn’t have to come out of your marketing budget and the reason for it is
that you pay on a per-sale / per-lead basis - no acquisition, no cost!
Affiliate marketing is an online advertising channel in which advertisers pay publishers
only for results, such as a visitor making a purchase or filling out a form, rather
than paying simply to reach a particular audience. This "pay-for-performance" model
is in essence the modern version of the "finders'-fee" model, where individuals
who introduce new clients to a business are compensated. The difference in the case
of affiliate marketing is that advertisers only pay their publishers when the new
client introduction results in a sale or a lead, making it a low-risk, high-reward
environment for both parties.
Working
Advertisers in our network populate their ad links in the interface, making them
available for placement by publishers. Each link is assigned a commission, such
as a fixed amount per lead or a percentage of a resulting sale on the advertiser's
Web site. Publishers looking to monetize their traffic apply to join an advertiser's
program. Upon acceptance, the publishers select and place the advertiser's links
on their Web sites, in their email campaigns or as part of search listings.
When a consumer clicks on a publisher's link, a cookie is set on the visitor's browser
that identifies the advertiser, the publisher, and the specific link and payment
rates. When the visitor makes an actual purchase online or fills out a form, that
transaction is tracked. Upon recording the transaction, all of the collection is
handled processing required ensuring fair and timely commission payment for the
publisher, and all of the administration and verification necessary to ensure quality
sales and leads for the advertiser.
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