|
|
Cloaking
Cloaking is a technique used by some websites
to deliver one page to a search engine for indexing while serving
an entirely different page to everyone else. The search engine
thinks it is selecting a prime match to its request based on
the meta tags that the site administrator has input. However,
the search result is misleading because the meta tags do not
correspond to what actually exists on the page. Search engines
ban cloaked websites. Some examples of cloaking include:
• Serving a page of HTML text to search engines, while showing a page of images or flash to users.
• Serving different content to search engines than to users.
Main characteristic of cloaking is that it employs a different page delivered
to search engines than the one displayed to visitors to the Web site; its only
purpose being to hide content from search engines.
Many of those who employ cloaking techniques argue that they are
presenting something different to a search engine rather than hiding
something from it. The end result remains the same: the page presented
to the search engine is different than the one anticipated by the visitor.
When building, implementing or optimizing a website, you should
always avoid at all costs any form of cloaking, since those techniques
are strongly forbidden by most major search engines today, with very good reasons.
Read more SEO Articles offered by WebExcel Solutions below
Search
Engine Optimization (SEO) Basics, Search Engine Optimization (SEO) Tips, Search Engine Optimization (SEO) Hats, Search Engine Optimization (SEO) Errors, Latent Semantic Indexing (LSI), Software Marketing Techniques, Static Pages Vs Dynamic Pages, How Google, Yahoo, MSN Create Meta Description,
Seo Friendly Naming Conventions: Underscores and Dashes,
Keyword Cloud,
Why Search Engines need SEO?,
Keyword Stuffing,
Content Optimization,
Importance of Sitemaps,
Affiliate Marketing,
Cloaking,
Linkbaiting,
Is Linkbaiting Good or Bad?,
Search Engines and Frames,
Contextual Link Inventory,
Link Farming,
Non-Reciprocal Linkings,
Social Media Optimization,
Benefits of Social Media Optimization
|