Content Optimization

This is probably the hardest selling point to get across to a client when seo speak begins. Sure people know they need to get ranked in Google, and they know you need to build an online presence, and of course, they all know that they need to get traffic to their site.

The content of your website is important for the search engines as they consider your website's relevancy and importance based on both meta tags and content in relation to the important keywords.

Content Optimization is a skill that few people possess. Words sell, images don't. You need to get the user to take action! So, in that spirit, here is a list of things to do and ones to avoid:

Things to do:

• Use the main keyphrase you are targeting on every page, except for the home page. Use    keyphrases in your hyperlinks.
• Create a page title that is intriguing and eye catching.
• Limit your keyword usage to 2 or 3 keywords per page. Otherwise, you may get tagged for keyword    spamming.
• Create supplemental content like FAQ pages, how-to pages, industry glossary and related articles    about the product.
• Use the description meta tag. Google refers to this when it can't find content or a listing in DMOZ.
• Always keep an eye on competitors and how they rank for the same keywords.
• Focus on the pages that have your best conversion rates.
• Think like a reporter, asking the five W questions (who, what, when, where, why).
• Display your location. Studies indicate that people look for local vendors, even when online.

Things to avoid:

• Inserting keywords into copyrighted material.
• Forgetting what your audience is looking for. You should never forget this important point.
• Leaving the title of your page as "Untitled". You should give an appropriate title to your page    always.
• Using too many graphics.
• Waiting to implement copy changes for expected seasonal sales. You need 6months when    optimizing seasonal content to give the Search engines time to adjust according to your    alterations.

Content optimization is a continual process of monitoring and updating. By staying true to this course, you'll see the results in your sales.

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