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Contextual Link Inventory
Advertising networks
have expanded their network distribution to include "contextual inventory".
Contextual or content inventory is generated when listings are displayed
on pages of websites (usually not search engines), where the written
content on the page indicates to the ad-server that the page is a good
match to specific keywords and phrases, usually in the right column.
When a visitor clicks on the contextual links, the site
operator is compensated. Often this matching method is validated by
measuring the number of times a viewer clicks on the displayed ad.
Most vendors of "search engine traffic" have expanded the definition
of Search Engine Marketing to include this contextual inventory.
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Importance of Sitemaps,
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Is Linkbaiting Good or Bad?,
Search Engines and Frames,
Contextual Link Inventory,
Link Farming,
Non-Reciprocal Linkings,
Social Media Optimization,
Benefits of Social Media Optimization
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