Link Farming

The process of exchanging reciprocal links with Web sites in order to increase search engine optimization. The idea behind link farming is to increase the number of sites that link to yours because search engines such as Google rank sites according to it including other things like the quality and quantity of sites that link to yours. In theory, the more sites that link to yours, the higher your ranking in the search engine results will be because the more links indicate a higher level of popularity among users of the Internet. However, search engines such as Google consider link farming as a form of spam and have been implementing procedures to banish sites that participate in link farming, so the term link farming has garnered negative connotations across the Internet.

The topic of link farming brings up so many questions or causes such confusion. It’s very easy to confuse link farming with link directories. One of these gets penalized in the search engines especially Google while the other one doesn’t. A link farm is a group of web pages that all link to every other page in the group. It’s designed to raise the rankings of all the sites in the search engine results pages. This is different from a link directory and in that case it is not just one site doing it; all of the sites are involved. They all have their own link pages that link to every other site. It can grow to thousands or even hundreds of thousands of people. By the time you get a link farm that big you have hundreds of pages in each web site that are all carbon copies of each other, and all pointing to all of those carbon copies. It’s a mess.

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