|
|
Search Engines and Frames
Search engines have a tough time with frames. Using frames can
prevent them from finding pages within a Web site or cause them to send visitors
into a site without the proper frame "context" being established. Both problems
can be corrected, with a little foresight by Webmasters.
Many search engines have difficulty indexing framed sites (Excite, Lycos etc), and
because of this, Internet marketeers will advise you not to use frames. Frames can
help navigation of large sites though and hence they are prolific on the Internet.
So to ensure the search engine spiders index your framed site correctly
Fancy formatting of the page will be wasted effort, and will only increase the file
size. There are very few browsers that cannot handle frames these days, so this
page is just for the browser stragglers. Therefore, just allow the non-frames browser
to display this page using default settings.
If you use frames in your Web site, you should use a "noframes" page. But now, instead
of telling your customers to get a frames capable browser, use that section as a
marketing tool. Search engines will see your noframes page, and you can have a very
targeted message on the page.
The first 100 characters of text on your "noframes" page should be a clear targeted
description of your site. You should use the same words as in your meta keywords,
and make sure that if it stands alone on a search engine it will grab your readers
and make them want to come to your site, frames or not.
Usability experts, web site designers, and search engine marketers consistently
state that end users prefer an unframed web site design to a framed site design.
Many of them, particularly the usability experts, do not make blanket statements.
They genuinely test the effectiveness of both types of designs and ultimately recommend
the one that is best for the audience.
If you find that a frameset layout works for you, then by all means, use it. However,
don't be afraid to test whether or not your audience prefers the unframed version
of your site. You will probably see an increase in traffic and corresponding sales.
Read more SEO Articles offered by WebExcel Solutions below
Search
Engine Optimization (SEO) Basics, Search Engine Optimization (SEO) Tips, Search Engine Optimization (SEO) Hats, Search Engine Optimization (SEO) Errors, Latent Semantic Indexing (LSI), Software Marketing Techniques, Static Pages Vs Dynamic Pages, How Google, Yahoo, MSN Create Meta Description,
Seo Friendly Naming Conventions: Underscores and Dashes,
Keyword Cloud, Why Search Engines need SEO?, Keyword Stuffing, Content Optimization, Importance of Sitemaps, Affiliate Marketing, Cloaking, Linkbaiting, Is Linkbaiting Good or Bad?,
Search Engines and Frames, Contextual Link Inventory, Link Farming, Non-Reciprocal Linkings, Social Media Optimization, Benefits of Social Media Optimization
|
