Search Engine Optimisation (SEO) Basics

Search Engine Optimisation (SEO) is the art and science of making web pages attractive to get high rankings on the search engines. Higher ranking needs continuous and good page optimization. The objective of Search Engine Optimisation is to improve the ranking of the web sites in major search engines like google, msn, yahoo etc. through optimising content, building link popularity, search engine submission, directory submission etc.

In the overall internet marketing space, SEO plays a very important role for the initial design and development of the site that help you to popularize your site among your targeted visitors. SEO involves a wide range of ethical strategies and techniques to improve search engine rankings.

Below are some ethical seo techniques which are often widely used to utilize SEO :

Web Site Design
Design is often the first stage in formation of a web site, SEO plays an active part in the design phase as well, as the pages and the design has to be SEO friendly. The best policy is the keep the design simple and other design considerations must be taken into account here with SEO in mind. Some examples are : avoid frames if possible, avoid dynamic pages and use flash sparingly as search engine spiders would not able to read flash text. All images should have an optimum loading size and must be qualified by proper names and alt tags in code etc.

Keyword Research
The First and the most crucial step for optimizing a website are to research and define the best keywords for the business and the target market. Right keywords selection can make you more visible and help you reach your target visitors and will give you better ROI.

Title Tag
Title Tags are perhaps the most important part on page and play a very important role in SEO. Don't ignore them, they are a powerful tool and must be used to their fullest advantage. The Title tag helps the search engines decide the theme of the web page being crawled for indexing. When a search for keywords is conducted, the Title tag is given heavy consideration by major Search Engines like Google, Msn and Yahoo. You should remember that each page in your website is unique and needs a different Title tag. Place the most important keyword phrase for that particular page in the Title tag, and the page will get higher rankings in the search engines.

Meta Tag
META tags are HTML tags that are used to include information about your web page they are created to give search engines the important information about your website. Search engines have recognized that website owners and administrators can use this resource to control their positioning and descriptions in search engine results.

Alt Tag
ALT Tags are commonly omitted from web pages, from the smallest personal pages to the largest web corporate sites. Yet, if properly used, ALT Tags can be quite useful. Among other things ALT tags provide further detail about an image and other needed information.

SEO and SEM Programs

SEO Process

»