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CARHIREFLORIDA - SEO CASE STUDY
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Client Background |
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CarhireFlorida is a part of a multimillion dollar UK leisure car rental Group with
offices in UK, Germany, Ireland and USA.
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Relationship Highlights
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• CarhireFlorida was a new domain and Webexcel Solutions started its engagement
by creating the website of CarhireFlorida in 2007. |
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• The SEO service was started with CarhireFlorida in September 2007
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• Today Webexcel Solutions manages the SITE Design and Development and the
SEO Campaigns for the web site. |
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The Challenge
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• Starting with a brand new domain meant that it had no prior listing, indexing
and no internet presence.
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• With our prior experience with the car rental industry we were aware of how
competitive this industry is and this needed an aggressive strategy in place.
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• The site had to be designed, indexed and ranked within 6 months.
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The Solution
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• WebExcel Solutions has its Global Delivery Model with resources working around
the globe; an action team was formed with a project manager assigned onsite in UK
to provide the client onsite visibility and progress tracking. |
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• The SEO and Development teams were briefed simultaneously. |
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• While the site was being designed and was under construction the SEO team
gathered all the information required for the SEO Campaign to take place.
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• WebExcel Solutions SEO teams interact on a regular basis with the Development
teams ensuring that development happens within the SEO guidelines.
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• The Editorial team had already made the content for the landing pages, the
keywords had been finalized and identified by the SEO research team. An aggressive
link building campaign was put inplace. |
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• As they say "A job well begun is half done"
; the site was SEO friendly and ready within 4 weeks; with timelines tight it was
all hands on deck to get the site LIVE and to get rankings.
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The Results
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• In 2 weeks after site launch all the content and new landing pages were indexed
and were appearing in the SERPs. |
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• In 3 months 80% of the keywords were ranked
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• By March 2008 80% of all Keywords were on page 1 of all major search engines
across various data centers. |
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Some Stats:
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• Total Keywords in the Contract : 90 ; Average Competition: 1.9 Million Pages |
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• Total of Unique KWs in No 1 Positions across major search engines ( GOOGLE,
YAHOO, MSN) :15 |
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• Total KW listed on Page 1 on (GOOGLE, YAHOO,MSN): 65 |
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WebExcel Solutions offers a fully managed service for organic SEO (Search engine
optimization) and SEM (Search Engine Marketing) including PPC services. We use only
white hat SEO practices
(SEO Services) and proven ethical SEO techniques
to gain top positions in major search engines like google, yahoo and msn. More information
on our SEO practice and processes are available on SEO Process. |
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