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SIMPLEAUTORENTALS UK - SEO CASE STUDY
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Client Background |
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SimpleAutoRentals is a leading car rental site covering more than 4000 locations
worldwide. The client is based in the UK and offers car rental services online.
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Relationship Highlights
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• Webexcel Solutions started its engagement with SimpleAutoRentals as a web
site design company in 2006.
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• The SEO service was started with SimpleAutoRentals in 2007
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• Today Webexcel Solutions manages complete online marketing strategy and provides
strategic consulting to SimpleAutoRentals.
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• In 2008 with the success of the SEO effort SimpleAutoRentals have outsourced
the complete PPC management of all its PPC campaigns across all search engines to
Webexcel Solutions. |
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• The relationship has grown today that of a trusted partner and consultant
for their online goals. |
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The Challenge
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• The Car Rental industry is one of the most competitive online domains and
SimpleAutoRentals were paying a fortune for pay per click (PPC) and buying traffic
on the internet.
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• The CPA (Cost Per Acquisition) was unusually high resulting in very low margins
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• There was no traceability of clicks, conversions and click fraud monitoring.
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• It was not possible to stop PPC as that was the only source of getting business.
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The Solution
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• WebExcel offered its SEO service to curtail PPC spend gradually, as the organic
goals were achieved.
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• The SEO team got underway to do a complete site analysis and identify the
SEO Bottlenecks
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• The SEO Heath check was performed and corrective measures were taken on the
site.
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• The content and the research team analyzed the site content, target market
and competitors activities and made the required changes. An aggressive link building
campaign was put inplace.
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• In 3 weeks the site was ready and an action plan was in place to promote
the site extensively across all search engines.
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• The delivery of the project was seamless with established processes within
WebExcel and stringent Quality Processes.
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The Results
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• In 3 weeks all the content and new landing pages were indexed and were appearing
in the SERPs. |
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• In 5 months 80% of the keywords were ranked
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• Soon 70% of all Keywords were on page 1 of all major search engines across
various data centers. |
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• PPC spend was reduced which drastically improved the bottom line of SimpleAutoRentals.
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Some Stats:
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• Total Keywords in the Contract : 110 ; Average Competition:2.1 Million Pages
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• Total of Unique KWs in No 1 Positions across major search engines ( GOOGLE,
YAHOO, MSN) :92 |
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• Total KW listed on Page 1 on GOOGLE: 42; YAHOO:105 ; MSN: 90 |
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WebExcel Solutions offers a fully managed service for organic SEO (Search engine
optimization) and SEM (Search Engine Marketing) including PPC services. We use only
white hat SEO practices
(SEO Services) and proven ethical SEO techniques
to gain top positions in major search engines like google, yahoo and msn. More information
on our SEO practice and processes are available on SEO Process. |
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