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Web feeds
provide web content or summaries of web content together with links to the full
versions of the content and other metadata. RSS, in particular, delivers this
information as an XML file called an RSS feed, webfeed, RSS stream, or RSS
channel.
RSS and Search Engine Optimisation
Each Client project we take for SEO and SEM is unique and driven by their own technology limitations, product or service and target markets.
The use of RSS and Blogs for SEO can be time consuming and must be planned properly, while can be very effective in SEO it requires skills to generate RSS; in fact sometime having only one generic RSS feed per site may not be a good scalable solution.
You may have multiple subscribers who are interested in your information and content, but this is a fine line as having too many feeds to choose from is also not advisable and would surely overwhelm or confuse the user. So how it’s very important that the content is personalized to the interests of the individual subscriber
RSS is not just for news
Pretty much anything that can be broken down into discrete items can be syndicated via RSS and so can your web site content, your product pages or your service offerings on your web site. Once information about each item is in RSS format, an RSS-aware program can check the feed for changes and react to the changes in an appropriate way.
WebExcel Solutions uses and recommends RSS in its SEO strategy a
one to one consultation with you and understanding your product or services and
your online goals.
RSS is great for link building and is a part of a long term link building
strategy.
RSS also helps in major spiders visiting your site more
frequently for indexing, effectively any new pages will be will be picked up
much faster than your competitors.
XML Inclusions
Search Engines must index your web site pages before you can see
them ranked, the process of indexing can take weeks to months. We also make XML
feeds and sitrubite to various aggregators and search engines via trusted feeds
effectively making your presence on search engines sooner.
This is additional to your orgainc or PPS campaigns but ensures
maximum coverage.
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![[Valid RSS]](../images/valid-rss.png "Click to Verify and Validate our RSS feed")
