WebExcel treats the needs of each customer individually and
formulates effective PPC management strategies in consultation with you and
your online business goals.
Here is what we do when we are engaged by a client to manage
their PPC Campaign Ads.
Stage 1 - Induction: We would do a one to one consultation with
you (either in person or on telephone/email etc) with an aim to assess your
target market, online objectives and goals.
Stage 2- Analyse Requirements: We would go away armed with a
brief from you and then undertake analysis of your requirements to produce a
brief report which will detail:
Most Popular Keywords related to your business
Keyword competitiveness- How many people are searching for those keywords?
Bid Profile – what are the current bids on those keywords in major search
We will advise a suitable budget per month based on the analysis and projected
Stage 3 – Engagement
At this stage you are happy with what you see and our SEO offerings. At this stage we would work out
the commercials and finalise the terms of engagement, minimum monthly budget and contract time.
Also at this stage we would require you to give us some generic descriptions of
your products and services and your competitors URLs to formulate an online PPC
Google PPC Adwords and Overture Management
Stage 4- PPC Advert Creation
Based on your monthly budget we will target a set of keywords and compose
adverts based on selected keywords. We will manage the bidding process and
monitor that periodically so that you always retain the most optimum position.
Stage 4- PPC Reporting and Tracking
As an advertiser you must be aware of how your advertising dollars are spent,
we would provide that visibility in giving you detailed reports of your PPC
with details stats revealing total no of clicks achieved from each keywords on
a weekly basis.
PPC Campaign Management
PPC Campaign management expertise now from India, UK and USA from WebExcel Solutions