WebExcel treats the needs of each customer individually and formulates effective PPC management strategies in consultation with you and your online business goals.

Here is what we do when we are engaged by a client to manage their PPC Campaign Ads.

Stage 1 - Induction: We would do a one to one consultation with you (either in person or on telephone/email etc) with an aim to assess your target market, online objectives and goals.

Stage 2- Analyse Requirements: We would go away armed with a brief from you and then undertake analysis of your requirements to produce a brief report which will detail:

• Most Popular Keywords related to your business
• Keyword competitiveness- How many people are searching for those keywords?
• Bid Profile – what are the current bids on those keywords in major search engines?
• We will advise a suitable budget per month based on the analysis and projected traffic.

Stage 3 – Engagement
At this stage you are happy with what you see and our SEO offerings. At this stage we would work out the commercials and finalise the terms of engagement, minimum monthly budget and contract time.

Also at this stage we would require you to give us some generic descriptions of your products and services and your competitors URLs to formulate an online PPC strategy.

Google PPC Adwords and Overture Management

Stage 4- PPC Reporting and Tracking
As an advertiser you must be aware of how your advertising dollars are spent, we would provide that visibility in giving you detailed reports of your PPC with details stats revealing total no of clicks achieved from each keywords on a weekly basis.

PPC Campaign Management

Combining SEO and PPC

The advantages of combining SEO and PPC are mainly: PPC can be started with small investment and can be a useful tool to study user behaviour and visitor patters and improve the site accordingly.

• If your website is not getting enough traffic, PPC can generate traffic quickly and analysis of that user behaviour and traffic can help you make changes and alter quality and content of the site to get a better conversion rate.
• PPC ads can be changed quickly to promote seasonal offers or any other marketing initiatives via routing them via a landing page on your web site.
• The PPC traffic will help you compare your conversion process by setting up different landing pages and improving the sites conversion process
• PPC helps us to detect which page on the site are working and which are not.
• PPC will generate instant visitor traffic and can be an effective online visibility tool
• We can monitor PPC budget and once organic results start appearing the budget on PPC can be altered.