Some people believe that SEO and PPC are the same process while
they are entirely different. Pay per Click (PPC) is the process of placing a
small advert on the search engine results pages for some specific keyword or
set of keywords in return for a payment of set amount paid to the search engine
when someone clicks on that advert, SEO on the other hand is about preparing a
web site to achieve organic listing, for more information please see our SEO
Section.
Earlier businesses believed that paid advertising in search
engines is not for them, however recently this trend has changed and now small
and medium businesses are using the paid advertising medium offered by major
search engines like google , yahoo etc.
The reluctance to use paid advertising was mainly due to many reasons and
beliefs which were mainly
- Customers prefer organic search results
- Companies fearing that they would have huge advertising bills for PPC ads with no ROI
- Lack of expertise required to manage PPC ads
- It is too technical
- The process is too confusing and complex
- Tracking business revenue on spend is tricky
PPC Adwords Management
Today many small and medium scale businesses don’t know where to start.
At WebExcel we specialize in guiding our clients, assessing the needs and
requirements of each client on a case to case basis. To read more about the
client engagement process please see.
Paid advertising via PPC can ensure prominence on the first page of search
engine results. If it is properly managed it can draw huge amounts of business
to your web site by directing potential and qualified customers looking for the
exact product or service you are selling.
The important thing here is Qualified Traffic – : Prospects who are
already interested and looking for the product or service your offer.
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