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Some people believe that SEO and PPC are the same process while they are entirely
different. Pay per Click (PPC) is the process of placing a small advert on the search
engine results pages for some specific keyword or set of keywords in return for
a payment of set amount paid to the search engine when someone clicks on that advert,
SEO on the other hand is about preparing a web site to achieve organic listing,
for more information please see our SEO Section.
Earlier businesses believed that paid advertising in search engines is not for them,
however recently this trend has changed and now small and medium businesses are
using the paid advertising medium offered by major search engines like google ,
yahoo etc.
The reluctance to use paid advertising was mainly due to many reasons and beliefs
which were mainly
- Customers prefer organic search results
- Companies fearing that they would have huge advertising bills for PPC ads with no
ROI
- Lack of expertise required to manage PPC ads
- It is too technical
- The process is too confusing and complex
- Tracking business revenue on spend is tricky
PPC Campaign Management
Today many small and medium scale businesses don’t know where to start. At
WebExcel we specialize in guiding our clients, assessing the needs and requirements
of each client on a case to case basis. To read more about the client engagement
process please see.
Paid advertising via PPC can ensure prominence on the first page of search engine
results. If it is properly managed it can draw huge amounts of business to your
web site by directing potential and qualified customers looking for the exact product
or service you are selling.
The important thing here is Qualified Traffic – : Prospects
who are already interested and looking for the product or service your offer.
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