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PPC Click Fraud and Detection
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What is click fraud: The process of repeatedly clicking on a link
with a malicious intend of depleting the amount of money in the advertisers
account.
Types of Click Fraud
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Automated Scripts – A robot or a script to trigger a click on the ads
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Competitors
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Affiliates Programs
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Scripts with dynamic IP Allocation via Proxy Servers
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Bypassing the PPC Ads to increase impressions.
WebExcel monitors the ad traffic, bid amounts, impressions and clicks to check
for such types of activities.
While most search engines have sophisticated mechanisms in place for click
fraud, WebExcel also has its own in-house technology to detect such activities
on the PPC managed ads.
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Comprehensive SEO Programs
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Website Review |
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Competition Analysis
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Keyword Identification |
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Page Optimization |
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Analysis and Tweaking |
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SEO Process
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How SEO Works? |
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SEO Service Standards |
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SEO Case Studies |
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