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Web Site Promotion - Banner and Link Exchange Services Benefits
What is a link or banner exchange service?
Simply stated, a banner exchange service is a web site (the banner exchange
service) that has assembled a group of web sites for the purpose of sharing
visitors.
The links the banner exchange service uses are established through banner ads
(rather than text links). When a banner is displayed, clicking on it takes you
to the website that paid for the banner.
How do banner exchange services work?
The banner exchange service you use will monitor the number of times visitors
"click through" to another member sites. Each time a visitor "clicks through"
to another member site, the sponsoring site receives a credit (typically 1/2
credit) toward their own banner appearing on other members sites. The more
traffic you generate, the more click throughs to other sites. The more click
throughs to other sites, the more credits for your banner ad to appear on other
pages. The more times your ad appears on other pages the more click throughs
back to your site... you get the idea!
Who are the major link and banner exchange services on the Web?
Here's a partial listing:
1. Cyberlink Exchange 2000
2. Link Exchange
3. Link Trader
4. Smart Clicks
5. Trade Banners
6. Narrow Cast Media
7. Net On Banner Exchange
What are the disadvantages of Link and Banner Exchange Services?
Let's face it. While link and banner exchanges promote themselves as a "free"
service, the reality is they aren't. Why? Think about it. Your new web site
will take time to generate traffic. During that time you are to earn very
limited free credits, so how is your banner going to appear on other members'
sites? Of course the answer is you can buy banner exposures! You pay the banner
exchange service and they will display your ad on member pages, enough displays
you start to get enough traffic and the money machine starts! Right? Well...
still not really true. We'll run some math in the next paragraph.
How effective are these services?
Unfortunately, the effectiveness (and the COST effectiveness) of a banner
exchange services is highly dependent on a number of factors. What are those
factors?:
First - the math. Assume for a moment that you were to consider a "free" link
exchange service as your primary vehicle for attracting visitors to your site.
Let's assume you started out by buying 1,000 credits for your banner to appear
on other members' sites. We'll further assume that your banner generates an
exceptional 35:1 "click through ratio" (the ratio of the number of times your
banner is displayed on other members sites for each time one person clicks
through to your site). So, with 1,000 appearances and a 35:1 ratio you should
get approximately 29 visitors. If the member banners on your site also get an
excellent 35:1 ratio you now have 1/2 credit left for your banner to appear on
other member sites! Bad deal if you think "free" banner exchange services are
going to create a tremendous volume of traffic for free!
Here are some factors that will effect the amount of traffic you receive
1. The quality of your banner will effect the click through ratio. Experiment
with banners until you get ones that generate click through ratio you want.
Don't forget, 35:1 is an exceptionally good ratio.
2. The targeting capability of the link exchange service(s) you belong to will
effect the volume AND quality responses you receive.
3. The quality of the member banners that appear on your site will effect their
click through ratio and consequently the number of credits you earn for
additional exposures. If they do a poor job you lose the benefit of the
exchange service!
Read more about all the web promotion services offered by WebExcel Solutions below
Search Engine Basics,
Web Site Promotion Tips,
Essential Web Site Promotion Guide,
Internet Advertising
Banner Exchange and
Banner Exchange Benefits
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