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Web Site Promotion Banner and Link Exchange Services
Link and banner exchange services are not a solution to effective website
marketing (and they are not "free" if you expect to get any traffic!). However
they can - and should be - ONE of the components of your overall marketing
plan. The key to understanding how these services benefit you is to understand
that you still need to drive traffic direct to your website through all the
other marketing vehicles. Those other vehicles include:
1. Submission and Ranking Services
2. Link Swapping
3. Internet Advertising
4. Email Lists
5. Fax and Mailing Lists
6. Web Reviews
With those other vehicles in place, link and banner exchange services can be
employed as a "spin off" benefit.
The bottom line? Link and banner exchange services should not be a key
component of a start up web site's marketing plans. The "free" part only
provides a real benefit when you have traffic through other sources.
Use Strategic Links to Increase Traffic:
How can "strategic links" increase my traffic?
Strategic or "reciprocal" links, involves placing your banner on other sites or
"swapping" banner links with other sites. The purpose is simple... to increase
traffic! The advertising and promotion you do (hopefully) brings more targeted
visitors to your site. While on your site, a visitor may view the link(s) you
have set up by way of banner ad, graphic or text link to related sites. Chances
are that some of your visitors will "click through" to those related sites.
That site benefits from your traffic in the same manner in which you benefit
from theirs. The ultimate goal is to increase revenues for all sites involved.
How do I go about getting links to my site? The process is relatively
straightforward. Surf the web for sites that are related to yours and email
them regarding exchanging links! Unfortunately while the process itself is
extremely simple, there is some netiquette involved, along with a dose of
common sense. Here are some suggestions before you rush into emailing every
related site on the web:
1. Don't request to swap links if your site is still "Under Construction"!
2. Ensure the site you wish to swap links with is ready to market too! There is
little point in exchanging links - if one or the other party is not ready to
promote.
3. Prepare an email message that explains your reason for contacting the site
in question. MAKE SURE you personalize the email so the recipient does not
think they are receiving a "boiler plate" email message (or worse yet, a spam).
Mention your site traffic (be honest), explain briefly what kind of traffic you
attract, provide your URL and an email address and telephone number to contact
you.
4. Have options for the site you wish to link with. Give them the option of a
text link as well as a small and larger banner. If you don't have a banner or
haven't been able to create the one you want, consider our our banner design
services.
5. If you have access to inexpensive banner design services or can create them
yourself, offer to create a banner on their behalf.
6. Remember that no one is obligated to exchange links with you!
7. You should know that many new Internet marketers don't understand the
potential benefits of linking with sites they see as competitive! Don't try to
convince them. Move on.
8. Be aware that exchanging links is a "do it right now" process. If you offer
to exchange links with another site and they agree, do it now! If you don't act
quickly, many people will lose interest.
9. Don't embarrass yourself by asking to exchange links with a site that sells
links unless you have a really good argument as to how they will benefit from
your traffic. At the same time, don't be afraid to pay for a link if you are
getting highly targeted traffic! Paying for a link can be a very wise
investment!
Read more about all the web promotion services offered by WebExcel Solutions below
Search Engine Basics,
Web Site Promotion Tips,
Essential Web Site Promotion Guide,
Internet Advertising
Banner Exchange and
Banner Exchange Benefits
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